ESL trailblazer videos

The art of persuasion: Advertising 2/2

This episode(68) is a follow up to last week’s. It covers language related to the topic of advertising but can be used in many other contexts as well. If you need to improve your English fluency these words can seriously help you expand your vocabulary for the sole reason that they are practical and have great flexibility.
Vocabulary in this episode: Gimmick, appeal, (re)assure, tempt, entice, convince, urge, seduce, pressurize. Describing ways: techniques, approach, tactics, strategy, method, line of action, style, means, stratagem, system, MO (Modus Operandi)

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Ep.67 Speaking about advertising in English
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